Everyone today is well-versed with the term Instagram influencer. Each one of you follows one or more such influencers on Instagram. But this was not that common a term until 2015. Today these influencers rule the world of social media marketing or as the industry now likes to call it influencer marketing. How big is Influencer Marketing? Daniel Wellington watches are something, I am pretty sure, each one of you is aware of. DW sold 1 million watches in 2015 alone for a profit of $220 million. Daniel Wellington has only used Instagram as a platform to endorse their products ...
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Musical.ly, with more than 133 million monthly active users, is one of the hottest mobile apps for teens and emerging Millennials. As described in the iOS App Store, musical.ly is, “the #1 music video community … musical.ly makes it easy and fun to create amazing videos and impress your friends. Simply select a sound and start lip syncing! Anyone can be an awesome singer with musical.ly!” So, why should you as a marketer care about this app? With Twitter announcing that they’re retiring the Vine app, here at iProspect, we’re predicting that the influencers who are popular on Vine will ...
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Social media has evolved into an ever growing platform for B2B businesses to promote their products and reach out to potential consumers. More and more people are using some sort of social media everyday which is why it is important to develop a social media marketing strategy, whether it is a campaign shared through Facebook, Twitter, Instagram or even Snapchat. This is a prime opportunity for companies to engage with their customers seeing that Facebook has 1.71 billion active users and Twitter has 313 million active users (Zephoria) (Twitter). You may ask yourself, “why are companies having a hard time ...
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