11 automated emails you should be sending using your engagement platform

If you have worked towards building an email list and succeeded in doing so, there’s no point letting it just sit and stagnate. You need to make...

Has Influencer Marketing become the Go To strategy for brands?

Everyone today is well-versed with the term Instagram influencer. Each one of you follows one or more such influencers on Instagram. But this was not ...

5 PR TIPS

5 PR trends you should take note of!

Face App, mature bag, 10-year challenge. Each one of you reading knows exactly what I mean by these things. These are the biggest fads of 2019 yet. Bu...

Leveraging M.ly in your Influencer Marketing Strategy

Musical.ly, with more than 133 million monthly active users, is one of the hottest mobile apps for teens and emerging Millennials. As described in the...

5 Social Media Marketing Tips for B2B Companies

Social media has evolved into an ever growing platform for B2B businesses to promote their products and reach out to potential consumers. More and mor...

Augmented Reality: Where Physical Meets Digital

Whether your side of the fence includes Pokémons on the loose or it’s Pokémon-free, there’s still a game-changing point to consider. The phenomenon ha...

4 Tips For Choosing The Perfect Branding Agency

Branding is both a big topic and an inexact science. It’s no wonder that there are so many choices when it comes to choosing a creative team to help y...

A Performance Marketing Take on Cannes Lions

I was very fortunate to represent iProspect at the Cannes Lions Festival of Creativity this year and bring back insights from the event for both my cl...

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