If you have worked towards building an email list and succeeded in doing so, there’s no point letting it just sit and stagnate. You need to make each and every contact on that list count, through your targeted email campaigns to get the best results.
Segmenting and Automating your email marketing campaigns is essential to maintain your old customers as well as attract new ones. There are a lot of ways to target your automated email campaigns. Here are 11 of the most effective automated emails you need to start using
Not all your visitors will end up being your customers, but when they do, make sure to send them a warm welcome email. This will help you with a positive start to your relationship while engaging with them and increasing the chance of converting them into repeat customers. If they’ve purchased a product or service that requires some information or training for them to properly use it, this is the perfect opportunity to provide them with that information. It’s also a great way to nip problems in the bud before they even happen. For instance, if you’ve noticed a number of customers all calling with the same concerns, you can provide new customers with information ahead of time, so they don’t run into those same problems.
If someone is interested in reading your blog, it’s safe to assume that the person is also interested in the topic that you are discussing. So, they will most likely be receptive to receiving a welcome email from you on subscribing to your blog. In this welcome email, you can give an introduction of yourself and an overview of your blog. This is also a good time to let them know of all the benefits they have access to by being a subscriber to your blog and you can also give them a heads up on the offers that you are promoting. Always remember that, when sending automated emails, you want to keep the mails short and precise. You can use tools like Easy Word Count to keep count on how long your message is running, to make sure you aren’t overwhelming your subscriber with long, drawn-out messages. While drafting your message, keep in mind that your subscribers are as busy as you are.
Based on the interest demonstrated by your customers, subscribers and website visitors, you can target and trigger specific emails to be sent out to them. For instance, if you’re an office supplies wholesaler who sells a variety of products. If your customers are buying a computer, you could trigger an automated email to send them helpful messages about successfully setting up their new machine. For those looking through your selection of tablets, you could send them information on how tablets can improve productivity or helpful reviews about the available selection. These emails could be triggered by engagement such as specific web pages being viewed or if a downloadable offer, such as a free ebook, is claimed.
Individuals who are continually interacting with your blogs and other information are demonstrating a high level of interest in what you have to offer. You need to leverage this interest by targeting an email to those contacts who are highly engaged. These individuals – irrespective of being customers or not – are most likely to share your information as they have shown they are highly interested in what you have to offer.
Sometimes it can take time for a prospective customer to turn into a paying customer. They may want to read more information, watch more videos, download more ebooks before they are ready to commit to their purchase. Nurture Emails help you lead your customer towards conversion. For instance, if you’re selling a cloud-based customer service platform and you’ve got someone who has downloaded your ebook on authenticity in automated messages and watched related videos on your website, you can trigger a middle-of-the-funnel email. Perhaps they aren’t ready to go fully and completely through the purchase stage of the funnel quite yet, but they may be ready to schedule a call with one of your sales reps to ask questions or view an exclusive webinar on customer service.
Out of sight is out of mind can be true when it comes to your customers. You can set an email series to trigger once your customers have been inactive for a specified length of time. Remind them that you haven’t forgotten about them, that you appreciated their past business and hope they’ll continue to use your services. An exclusive offer is a great way to get past customers excited to purchase again. Get your past customers re-engaged using your preferred engagement platform by using templates and other useful resources to create and execute a highly relevant and effective campaign.
If you’re hosting a live event, whether it’s in person or online, you’ll want to target those who are registered with a specific email campaign. Sometimes you’ll want registrants to prepare in some way before the event takes place, or you may just want to give them an introduction to the event or a schedule of what will be taking place. After the event, a follow-up with supplementary information or even a request for feedback shows that, even though the event has ended, you are still interested in keeping them informed, providing them with useful information and hearing what they have to say.
Abandoned Shopping Cart
It often happens that customers add products to their shopping cart but end up not completing the purchase and the product remains abandoned in their shopping carts. Sometimes they are unsure and hesitant about committing to the purchase, sometimes they are simply distracted by something else. Either way, a reminder that they’ve started shopping but haven’t finished is a helpful way to get them to open that shopping cart back up again. Sometimes it is super-effective to offer such customers a special discount that encourages them to complete the purchase.
It is always recommended to stay in touch with your customers so that you can convert them into repeat or regular purchasers. If you offer a variety of products or services, you have to opportunity to offer and get them to try out different things. If there is any product/service that adds value to their previous purchase or something that makes the customer’s task easier? If a solution exists within your product line for the customer’s problem, it’s a great opportunity to send an upsell email.
The customers who are highly satisfied with what they have received from you are generally happy to share their experience with others. Customer success metrics can give you details about those who could potentially be interested in providing you with information you can use as a success story. Alternately, for those customers who have not fully utilized the product or service they purchased could benefit from a triggered email that provides them with more details about how to get the most from their purchase.
Upcoming Purchase Reminder
If you’re in the business of selling a perishable product that needs to be regularly replenished, or a product that has a renewal contract, it’s a good idea to send out a reminder email to customers before they’re due to restock their supply or renew. For instance, a customer who has purchased a three-month supply of paper may want a reminder that it’s time to reorder so they will have their next order in their hands before their supply runs out.
Don’t let your contact database just sit there unused. Make the most of this incredible resource at your fingertips by created targeted email campaigns and using Autogrowth Email Tool to create new and interested customers, stay in touch with past purchasers and upsell satisfied clients. There are endless ways to creatively segment and target your customer database, but the most important factor is that you are actively engaged in this practice.
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