Musical.ly, with more than 133 million monthly active users, is one of the hottest mobile apps for teens and emerging Millennials. As described in the iOS App Store, musical.ly is, “the #1 music video community … musical.ly makes it easy and fun to create amazing videos and impress your friends. Simply select a sound and start lip syncing! Anyone can be an awesome singer with musical.ly!” So, why should you as a marketer care about this app? With Twitter announcing that they’re retiring the Vine app, here at iProspect, we’re predicting that the influencers who are popular on Vine will ...
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Social media has evolved into an ever growing platform for B2B businesses to promote their products and reach out to potential consumers. More and more people are using some sort of social media everyday which is why it is important to develop a social media marketing strategy, whether it is a campaign shared through Facebook, Twitter, Instagram or even Snapchat. This is a prime opportunity for companies to engage with their customers seeing that Facebook has 1.71 billion active users and Twitter has 313 million active users (Zephoria) (Twitter). You may ask yourself, “why are companies having a hard time ...
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Branding is both a big topic and an inexact science. It’s no wonder that there are so many choices when it comes to choosing a creative team to help you share your story with the world. From part-time web and graphic designers to experienced branding gurus, there is a lot to consider when selecting a branding agency. So, how do you sift through your options and find the group that’s right for you? Here are a few tips to help you get started… 1. Start With The Visuals Even though your brand strategy should be bigger than a simple logo ...
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I was very fortunate to represent iProspect at the Cannes Lions Festival of Creativity this year and bring back insights from the event for both my clients and colleagues. I was initially skeptical about how much of the festival’s creative-focused content would directly apply to the very data-driven work we do for our clients on a day-in and day-out basis; but I figured out pretty quickly that most of the creative and brand advertisers there were asking the same question, only in the opposite direction. They wanted to know how data might be limiting creativity, and how we can best ...
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