Face App, mature bag, 10-year challenge. Each one of you reading knows exactly what I mean by these things. These are the biggest fads of 2019 yet. But fads are one thing and trends are another. Fads come and go but trends have the potential to influence long term change. Just like how the trend of growing a beard has given substantial growth to the men’s grooming industry since 2014. Earlier the change was slow. But now, with every individual owning a smartphone accompanied with unlimited ‘free’ data, we are in the midst of a digital and communications revolution that is ...
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Social media has evolved into an ever growing platform for B2B businesses to promote their products and reach out to potential consumers. More and more people are using some sort of social media everyday which is why it is important to develop a social media marketing strategy, whether it is a campaign shared through Facebook, Twitter, Instagram or even Snapchat. This is a prime opportunity for companies to engage with their customers seeing that Facebook has 1.71 billion active users and Twitter has 313 million active users (Zephoria) (Twitter). You may ask yourself, “why are companies having a hard time ...
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Branding is both a big topic and an inexact science. It’s no wonder that there are so many choices when it comes to choosing a creative team to help you share your story with the world. From part-time web and graphic designers to experienced branding gurus, there is a lot to consider when selecting a branding agency. So, how do you sift through your options and find the group that’s right for you? Here are a few tips to help you get started… 1. Start With The Visuals Even though your brand strategy should be bigger than a simple logo ...
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