Author: Shreenath Pillai

11 automated emails you should be sending using your engagement platform

If you have worked towards building an email list and succeeded in doing so, there’s no point letting it just sit and stagnate. You need to make each and every contact on that list count, through your targeted email campaigns to get the best results. Segmenting and Automating your email marketing campaigns is essential to maintain your old customers as well as attract new ones. There are a lot of ways to target your automated email campaigns. Here are 11 of the most effective automated emails you need to start using New Customers Not all your visitors will end up ... Read more

Has Influencer Marketing become the Go To strategy for brands?

Everyone today is well-versed with the term Instagram influencer. Each one of you follows one or more such influencers on Instagram. But this was not that common a term until 2015. Today these influencers rule the world of social media marketing or as the industry now likes to call it influencer marketing. How big is Influencer Marketing? Daniel Wellington watches are something, I am pretty sure, each one of you is aware of. DW sold 1 million watches in 2015 alone for a profit of $220 million. Daniel Wellington has only used Instagram as a platform to endorse their products ... Read more

5 PR trends you should take note of!

Face App, mature bag, 10-year challenge. Each one of you reading knows exactly what I mean by these things. These are the biggest fads of 2019 yet. But fads are one thing and trends are another. Fads come and go but trends have the potential to influence long term change. Just like how the trend of growing a beard has given substantial growth to the men’s grooming industry since 2014. Earlier the change was slow. But now, with every individual owning a smartphone accompanied with unlimited ‘free’ data, we are in the midst of a digital and communications revolution that is ... Read more