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If you have worked towards building an email list and succeeded in doing so, there’s no point letting it just sit and stagnate. You need to make each and every contact on that list count, through your targeted email campaigns to get the best results. Segmenting and Automating your email marketing campaigns is essential to maintain your old customers as well as attract new ones. There are a lot of ways to target your automated email campaigns. Here are 11 of the most effective automated emails you need to start using New Customers Not all your visitors will end up ...
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Everyone today is well-versed with the term Instagram influencer. Each one of you follows one or more such influencers on Instagram. But this was not that common a term until 2015. Today these influencers rule the world of social media marketing or as the industry now likes to call it influencer marketing. How big is Influencer Marketing? Daniel Wellington watches are something, I am pretty sure, each one of you is aware of. DW sold 1 million watches in 2015 alone for a profit of $220 million. Daniel Wellington has only used Instagram as a platform to endorse their products ...
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Face App, mature bag, 10-year challenge. Each one of you reading knows exactly what I mean by these things. These are the biggest fads of 2019 yet. But fads are one thing and trends are another. Fads come and go but trends have the potential to influence long term change. Just like how the trend of growing a beard has given substantial growth to the men’s grooming industry since 2014. Earlier the change was slow. But now, with every individual owning a smartphone accompanied with unlimited ‘free’ data, we are in the midst of a digital and communications revolution that is ...
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Musical.ly, with more than 133 million monthly active users, is one of the hottest mobile apps for teens and emerging Millennials. As described in the iOS App Store, musical.ly is, “the #1 music video community … musical.ly makes it easy and fun to create amazing videos and impress your friends. Simply select a sound and start lip syncing! Anyone can be an awesome singer with musical.ly!” So, why should you as a marketer care about this app? With Twitter announcing that they’re retiring the Vine app, here at iProspect, we’re predicting that the influencers who are popular on Vine will ...
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Social media has evolved into an ever growing platform for B2B businesses to promote their products and reach out to potential consumers. More and more people are using some sort of social media everyday which is why it is important to develop a social media marketing strategy, whether it is a campaign shared through Facebook, Twitter, Instagram or even Snapchat. This is a prime opportunity for companies to engage with their customers seeing that Facebook has 1.71 billion active users and Twitter has 313 million active users (Zephoria) (Twitter). You may ask yourself, “why are companies having a hard time ...
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Whether your side of the fence includes Pokémons on the loose or it’s Pokémon-free, there’s still a game-changing point to consider. The phenomenon has proven something major: mass public acceptance of Augmented Reality. Marketers should invest some time and resources to get to know AR, and consider it’s potential business implications. The quickest explanation of AR is that it’s a technology that allows marketers to superimpose digital content and interactivity over a real-world, real-time view seen through the camera lens on a mobile device. While the technology has been around for a while, lack of maturity and cost constraints have ...
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Branding is both a big topic and an inexact science. It’s no wonder that there are so many choices when it comes to choosing a creative team to help you share your story with the world. From part-time web and graphic designers to experienced branding gurus, there is a lot to consider when selecting a branding agency. So, how do you sift through your options and find the group that’s right for you? Here are a few tips to help you get started… 1. Start With The Visuals Even though your brand strategy should be bigger than a simple logo ...
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I was very fortunate to represent iProspect at the Cannes Lions Festival of Creativity this year and bring back insights from the event for both my clients and colleagues. I was initially skeptical about how much of the festival’s creative-focused content would directly apply to the very data-driven work we do for our clients on a day-in and day-out basis; but I figured out pretty quickly that most of the creative and brand advertisers there were asking the same question, only in the opposite direction. They wanted to know how data might be limiting creativity, and how we can best ...
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